There Goes the Season

When the NHL lockout started I was confident that some games would be lost, but the league would be playing by January 1st at the latest because of the money and exposure that the Winter Classic outdoor game brings.  Of course, this being the NHL, run by people who are perfectly happy to cut their nose off to spite their face, they just cancelled the Winter Classic.  I am no longer confident that there will be a season this year, and I really can't figure out why.  I don't buy the "we can't make any money!" crying from the same owners that sign players to outrageous 12+ year contracts that will obviously harm their own teams a few years down the road.  While I didn't back the players during the last lockout (to be honest, I didn't take either side), I am on their side this time around.  The NHL is making more money than ever and is generally in good health.  If individual franchises can't make money, then fold them or move them.  How is not playing hockey going to actually help franchises losing money to make money?  Don't you still lose money without that revenue coming in?  I just don't get it.